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Social Media Marketing
Social media marketing is the process of obtaining website attention or traffic through social media. Social media marketing usually center on efforts that creates content that attracts and encourages other readers to share it. Within the marketing of social media, a corporate message is spread from person to person and presumably resonates because it appears to be from a trustworthy, third party source,rather then the company or brand name itself. Hence, this form of marketing results from earned media rather than paid media.
Banks have even started using social websites in order to help them with everything from healing the financial industry to promoting their latest credit cards. Other companies use social media as a way to advertise to their consumers of certain products available. It isn't uncommon for large businesses to have Facebook or Twitter campaigns, or have advertisements for their products on Pinterest or YouTube.
There are certain public relations agencies that help businesses transfer messages through online channels. These "social media experts" are what's known as a social media agency. These social media companies are sent to target a certain group of people and drive sales on a company's new product. They do so not just through regular marketing strategies, but through a much easier accessed digital strategy that uses the internet and certain social media outlets.
How Is Social Media Used To Benefit Companies?
Over 73 percent of small business owners use sites on the internet to help grow and advertise their business. It can benefit a company by increasing its brand recognition, improving brand loyalty, decreasing a company's marketing cost, and offer a richer customer experience.
Every opportunity companies take in order to increase their brand recognition, there content and increase their visibility is valuable. The social media networks they use are simply new channels to give their product a voice. This is important because it makes them easier and more accessible for new customers, and makes businesses more familiar and recognizable for existing customers.
Another way social media benefits companies, is it increases there brand loyalty. Brands that are engaged with social media enjoy higher loyalty from their customers. Certain studies find that 53 percent of Americans who follow brands in social media are more loyal to those products. Because of this, one's company might find themselves with more consumers on their side then on the side of a competing brand.
Social media marketing also reduces marketing costs. 84 percent of marketers are found as little as six hours of effort per week to increase traffic. If a company lends no more than one hour per day on developing their content, they could start finally seeing results of their efforts. Even paid advertising through sites such as Facebook or Twitter is relatively cheap. Social media marketing enables you to spend little to no money to make money.
Social media marketing is a vibrant and easy way to help boost a business, advertises for certain products, and make information easier for consumers. It's a cheap way for companies to get certain aspects off the ground for a free no hassle price.